Business Identity was made for businesses and entrepreneurs who need a beautiful and professional home on the web. It was built with a mobile-first, responsive approach to web design, which means that readers will be able to see your content no matter whether they use a mobile phone, tablet, or desktop computer when they visit. Business Identity caters to small and big businesses alike, featuring a site logo, brilliant front page template, customer testimonials, and featured content slider.
Brilliant Home Page
Without a doubt, our favorite part of Business Identity — and the thing we hope you’ll love most — is its home page template. We’ve built it to be fully responsive and beautiful on all of your devices, and made sure to address a lot of your business needs when crafting a home page for your website.
Custom Website Layout Options
Business Identity comes in two layout flavors: wide (default) and slim. Choose the layout that works best for your business.
You also have the option to display your primary sidebar on the right (default) or left side of your site.
Custom Site Logo
Business Identity allows you to upload your company’s custom logo. Use it, along with a Blavatar, to add additional branding into your site.
Featured Image Support
Business Identity supports featured images on both posts and pages, as well as on customer testimonial pages and on the home page template.
Testimonials are a great way to show community support and customer appreciation for your business or product. Business Identity supports customer testimonials, which are very easy to set up.
Three Custom Widget Areas
Business Identity supports up to three widget areas: Primary Sidebar, Website Footer, and Front Page.
Two Custom Navigation Menus
Two custom site navigation menus are supported by Business Identity, a Primary Menu in the site header, and Secondary Menu in the footer.
Documentation and Support
You’ll find all the documentation you’ll need to get started with Business Identity on our theme demo site, as well as the supplemental support page.
We’re dedicated to making sure that your experience building a site with Business Identity is a great one. Feel free to reach out to us for any reason in the WordPress.com support forum or, if you have questions you’d like to get answered before you buy the theme, contact us through the demo site.
Quick Specs (all measurements in pixels)
- Read the detailed guide on setting up your home page.
- The main content column width is
770 except in the full-width layout where it’s
- The maximum width of widget areas is as follows: Primary Sidebar (
350); Front Page (
254); Footer (
264). Read more on the widgets documentation page.
- Featured images are supported on both posts and pages. Read all about them on their documentation page.
- The maximum size allowed for the custom site logo is
48 by 48. You can upload a larger image for better visual clarity, but it will be constrained to this size.
- There’s an option in the theme for
slim view. By default the view is set to
- There’s an option in the theme for
left Primary Sidebar layout. By default the Primary Sidebar is on the right side of the theme.
If you have pre-sale questions about Business Identity, please feel free to contact us!
Big thanks to Christopher Rowe, who assisted with the initial UI design concepts for Business Identity.
Mobile-First, Responsive Styling
Business Identity was built with a mobile-first, responsive design, meaning it will look great on all of your devices. Here’s a screenshot showing you what you can expect after purchasing and activating the theme.
Setting Your Website Layout
Business Identity can either be set to a wide view or slim view, as well as a right-default or left-default setting for the primary sidebar. To do so please go to Customize > Theme Options > Website Layout and play with Site Width and Default Sidebar Position
Setting a Custom Header Image
We recommend using a 1440 pixel wide by 422 pixel tall header image, but you can set these dimensions to whatever you prefer. The theme will show your custom header throughout the whole site.
Site Title and Tagline
Your site title will show on all pages of your website, while the tagline will only be used for browser titles and SEO purposes. It will not be displayed by default.
Two custom site navigation menus are supported by Business Identity:
- Primary Menu: This navigation menu should be considered your most important navigation tool for website visitors. It will appear at the top of every page of your website, and the device on which it’s being viewed will dictate how it appears on your site. On mobile devices its maximum depth level is two, and on desktop devices its maximum link depth level is three.
A custom site logo is supported in Business Identity; it is automatically constrained to 48 pixels by 48 pixels. If you would like to use a high quality logo for Retina devices then simply upload a 96 pixel by 96 pixel logo and it will be reduced to 48 pixels by 48 pixels next to your website title.
Creating Your Home Page
Without a doubt, our favorite part of Business Identity — and the thing we hope you’ll love most — is its home page. We’ve built it to be fully responsive and beautiful on all of your devices, and made sure to address a lot of your business needs when crafting a home page for your website. We’ve detailed exactly how to set up your home page over on the demo site. Read the instructions.
Business Identity supports featured images on both posts and pages. You will find images demonstrating what you can expect them to look like throughout your site, as well as notes on how to implement them, over on the demo site.
Business Identity supports up to three widgets areas: Primary Sidebar, Website Footer, and Front Page. Read instructions on how to set them up, as well as more technical information about their implementation, over on the demo site.
Testimonials are a great way to show community support and customer appreciation for your business and product. Business Identity supports customer testimonials, which are very easy to set up. Learn more.
By default Business Identity has a rich purple color scheme. If you would like to use your own custom color palette purchase the Custom Design upgrade. Please go to Customize > Colors & Backgrounds and change it to your prefered color there.
Purchase the Custom Design upgrade in order to use custom fonts with Business Identity. Please go to Customize > Fonts and change Headings and Base Font from there, if you need to change any specific element font please use Custom CSS.
For more in-depth instructions on using Business Identity, head over to the demo site and dive into its documentation.