Standard

$39

Standard is a sleek, exacting theme designed for professional blogging with an emphasis on contextual display of your content. Whether you’re posting text, images, videos, or quotes, your content will be uncluttered and sophisticated from desktop to mobile and everything in between.

Six Beautiful Post Formats

Your content, in each of it’s various forms, deserves to be presented with unique distinction. Thanks to Standard’s support of post formats, it can.

Desktop, Tablet, & Mobile Ready

Standard’s responsive layout ensures easy browsing for tablet & mobile visitors by adapting your content to fit their screen. Forget pinching, zooming, swiping, and side-to-side scrolling. Because Standard is a mobile theme, these frustrations have been removed.

Retain & Engage Readers

Attract your first-time readers into deeper content and wider conversation by adding Standard’s Activity Tabs widget to your sidebar.

Additional Features

Standard also includes:

  • Native WordPress support to upload your own logo or header image.
  • Native WordPress support to change the background color or upload a background image.
  • Social media icons (Twitter, Facebook, Google+, Pinterest, Vimeo, YouTube).
  • Support for a left sidebar, right sidebar, or full width/no sidebar layout.
  • Support for navigation above the header, below the header, or in the footer.
  • Support for 3 widget areas in the footer.
  • Support for RTL languages.

Quick Specs (all measurements in pixels):

  1. The main column width is 580.
  2. The sidebar width is 300.
  3. The header image is 940 wide and 250 high.

Standard theme documentation

Site Layout

Standard provides three layout options:

  • Content-Sidebar
  • Sidebar-Content
  • Full Width, No Sidebar

To select a layout go to “Appearance > Theme Options”. Next, choose the Layout tab. Last, select the desired layout option and click save.

Menu Customization

Standard has 3 areas that support Custom Menus.

There is no default menu created with Standard, which means new pages will not automatically be added. You will need to add them to a custom menu yourself.

Find out more about working with custom menus on the WordPress.com Custom Menu documentation page.

Featured Images

Standard support featured images. Larger images will be resized down to 150 x 150px.

Post Formats

There are 6 post formats available for your blog content.

Image

The image width should be 580px. To style a post with the Image post format:

  1. Create a new post.
  2. Set a featured image for your post.
  3. Select the post format named: Image.
  4. Write a description for the image. (Optional)
  5. Update, publish, or schedule the post.

Video

To style a post with the Video post format:

  1. Add a new post.
  2. Paste the YouTube or Vimeo URL of the desired video into the body content of the first paragraph in the post. Do not include any other information.
  3. Select the post format named: Video.
  4. Add a second paragraph for a description of the video if desired. (Optional)
  5. Update, publish, or schedule the post.

Quote

To style a post with the Quote post format:

  1. Add a new post.
  2. Add the source of the quote to the title of the post.
  3. Add the desired quote in the body/content of the post.
  4. Select the post format named: Quote.
  5. Update, publish, or schedule the post.

Status

To style a post with the Status post format:

  1. Add a new post.
  2. Add the subject of the status to the title of the post.
  3. Add the desired status message in the body/content of the post.
  4. Select the post format named: Status.
  5. Update, publish, or schedule the post.

Link

To style a post with the Link post format:

  1. Add a new post.
  2. Add the title of the link to the title of the post.
  3. Add the desired URL in the body/content of the post.
  4. Select the post format named: Link.
  5. Update, publish, or schedule the post.

Custom Header

You can customize your site header by going to “Appearance > Header”.

Custom Background

You can customize your site background by going to “Appearance > Background”.